In 1986, after borrowing $1,500 from his girlfriend to start Horizon Satellite Systems, the 1981 Sheldon High graduate climbed to the roof of the then 75 year old track guru's Coburg Hills home to install a television system. Olympic Track Field Trials. Which is why Cleveland is in Eugene this week for the Olympic Trials, if not as a new millennial Bowerman, then perhaps as the sock world's answer to a circa 1972 Phil Knight. "We're exactly where Nike was back then," says Cleveland, now 49. "I sell or give away sample socks out of the back of my car, just like Phil did." Indeed, as Cleveland was on a flight to Eugene on Monday morning, two 20 something Swiftwick employees were handing out the company's new "Pulse" compression socks, made specifically for runners, and touted by the company for being lightweight, "breathing," and helpful for reducing blisters and swelling. "I like playing the underdog," says Hunter Hall, a 23 year old Swiftwick sales rep who's staying at the Super 8 Motel on Gateway, surrounded by thousands of socks. "No, we're not the 400 pound gorilla, but I'm confident that if we can get our product on someone's feet, they'll be sold for life." Nike Knight originally wanted to name it "Dimension Six" was once an underdog, too. Knight transacted business at Dairy Queens and, for designing the swoosh, he paid a Portland State art student $35. Now, of course, his company is the swoosh attired 400 pound gorilla. Nike's 2011 revenues were nearly $21 billion. Worldwide, it employs nearly 40,000 people, equal to two capacity Olympic Trials crowds. "We're not even a speck in Nike's rearview mirror," says Cleveland, "but we're here." Even if, unlike Knight, who's staying at a presumably plush hotel, Cleveland is staying with his mom. Monday morning's back of the car giveaway was like a microcosm of the Olympic Trials' marketing food chain: to the north of East 18th Avenue, Nike anchors the Hayward Field/Fan Festival area as a major sponsor, complete with an exclusivity clause that bans competitors from even having booths. On the corner of 18th and Onyx, a much smaller fish Brooks shoes has leased out the Delta Sigma Phi fraternity, a pair of its shoes dangling from the Greek symbol for "Phi" and giveaway products being offered out front. Meanwhile, a marketing minnow, Swiftwick, was doing what it could from the hatchback of a rented Jeep Compass amid uncommon summer showers that, during the 2012 Olympic Trials, have proven as defiant as a teenager with an attitude. "I love what Nike has done for Oregon, for the culture and for the UO, and I have nothing but respect for it," says Cleveland, who attended the University of Oregon before going on to grad work at UC Berkeley. "But I can't tell you how hard it is to get footing in Eugene because of the overpowering presence of Nike." Still, that's not keeping him from trying. Swiftwick, which began in 2008, is pumping $30,000 into its marketing efforts in Eugene. Though that might be spare change for Nike, it represents 50 percent of Swiftwick's 2012 marketing budget. Not that Swiftwick isn't showing promise. It took Nike's forerunner, Blue Ribbon Sports, six years to have a million dollar year. Swiftwick did it in two, and Cleveland expects 2012 to be in the $4.5 million range. The company makes five different lines of socks, all in the United States, specifically Chattanooga, Tenn. The "Pulse" is designed specifically for runners, using an anti microbial treatment developed by the chemistry department at the UO and marketed by Dune Sciences. "I snuck into Eugene and quietly acquired a technology that Nike should have paid attention to," Cleveland says. John Miller, president of Dune Sciences, says the treatment coats the socks with agents designed to kill odor causing bacteria and preserve the socks. "Mark is very persistent and clever," Miller says. "It's exciting to see where this is headed." Much of Swiftwick's sales stems from guerrilla marketing that relies heavily on social media "Like us on Facebook," Hall asked of those getting free socks and occasional quirkiness. This morning, for example, Swiftwick sales rep planned to join forces with employees from Nuun, a Seattle based hydration company, for a run, followed by a complimentary breakfast at the Wild Duck Cafe on Villard Street. Cleveland expected to draw some 100 athletes who are in Eugene to compete in the Olympic Trials. Men Nike Free Run 2 Sail White Red Grey Quilted ,Men Nike Free Run 4.0 V2 Pure Platinum Reflect Silver Soar Blue Women Nike Free Run 3 Wolf Grey Prism Blue Volt Women Nike Free Run 3 Pure Platinum Reflect Silver Volt Men Nike Free Run 3.0 V4 Tiffany Blue Quilted Men Nike Free Run 3.0 V4 Tiffany Blue Quilted Men Nike Free Run 4.0 V2 Pure Platinum Reflect Silver Soar Blue Nike Roshe Run Hyp Women Navy Dark Grey Men Nike Free Run 4.0 V2 Wolf Grey Reflective Silver Cool Grey Nike Roshe Run Hyp Women Black Pink As if overfishing, pollution and habitat destruction haven't threatened the global fish population enough, virus strains creeping their way around the world are slaying even more saltwater and freshwater species. One virus that came to the United States by way of Eurasia in the 1950s is called whirling disease. Whirling disease is a parasitic infection that affects young trout and salmon. The parasite Myxobolus cerebralis first enters the fish's head and spinal cartilage, where it begins to multiply [source: Trout Unlimited]. As it reproduces, the parasite causes pressure around the fish's brain tissue to increase. Due to that added pressure, infected trout and salmon swim erratically in a whirling pattern [source: Trout Unlimited]. If the fish manages to survive the infection, it will suffer skeletal deformities. Whirling disease is an example of an aquatic nuisance species (ANS), or a non native organism that attacks native species and ecology. Maritime travel, human introduction of non native species and reproduction all contribute to the growing problem of ANS. When it comes to fishing, you can think of the spread of ANS in the same way that you track mud from your shoes into a house. If you trudge around carelessly with soiled shoes, you'll leave a trail everywhere you go. The same goes for fishing gear and boats. You can track bacteria and infected species into untainted waterways, introducing new pathogens and possibly threatening the health of the aquatic ecosystem. One way that fishermen may be "tracking" pathogens from lake to lake (or wherever they're fishing) is through fishing bait. Many piscine viruses target only certain species. However, other unaffected fish may harbor diseases and serve as vectors, or carriers. You can compare this to plague pathology. Rats and other vermin are often the vectors that eventually transmit the bacteria to humans. Similarly, trout or salmon that eat infected fishing bait whether alive or dead can contract whirling disease. The parasite's spores can also spread through infected waterways. But unlike whirling disease that only involves the Salmonidae family, this virus is a far more indiscriminate killer. Men Nike Free Run 2 Sail White Red Grey Quilted,Back to Main MenuWeather HomeToday Forecast5 Day ForecastSchool Event ClosuresBack to Main MenuCrime Safety HomePolice BlotterReported CrimesCity of SyracuseNorth Suburbs Oswego CountyEast Suburbs Madison CountyWest Suburbs Cayuga CountyCNY TrafficBack to Main MenuPhotos HomePhoto EssaysBuy Photo ReprintsYour PhotosBack to Main MenuVideos HomeNews VideosSports VideosHigh School Sports VideosEntertainment VideosLiving VideosTwo time Olympic distance runner Lopez Lomong gave the runners at Tully High School, his former team, an unexpected boost at Tuesday meet with Onondaga and Manlius Pebble Hill when he showed up for the race.Turns out, Lomong pre race pep talk might have been just enough to spur the Black Knights to their 120th consecutive dual meet victory a narrow 27 29 win over the resurgent Tigers. (box score)a really good team, Tully coach Jim Paccia said of Onondaga, a local powerhouse program in the 1990s. the first really competitive dual meet we had in a long time. said he received a good natured earful from Onondaga coach Alan Dolloff, who upbraided the Tully coach for bringing in high powered motivation against the rival Tigers.Lomong, a Sudan refugee who starred for the Black Knights 10 years ago, is back visiting his adopted hometown this week. He now lives and trains in Eugene, Ore.
Order Online Men Nike Free Run 2 Sail White Red Grey Quilted,Women Nike Free Run 3 Hot Punch Neon Pink Volt Quilted Boots That Will Hold Up When You Need Them Most No one likes to have heavy feet when hiking up a hill or taking a long hike. The best lightweight hiking boots don't make your feet fill like it's carrying weights. When hiking you want a shoe that helps you not hinder your experience. Look for a hiking boot that is made of durable material that is not too heavy and has good support. Feet issues such as needing extra arch support or extra padding can be accommodated without adding on mass to the shoes. This does not mean that there will be no ankle support to any light weight boot but the higher the boot the more weight you will probably get, if you need a lot of support the material used will be thicker and heavier. Hiking boots will cover the ankle and have some support, if ankle does not have any support then it is then referred to as a hiking shoe. Flexible Material: When looking for a hiking boot that will not weight you down, seek out shoes that are easy to flex you feet with. If you can not move your feet easily the material will probably be so stiff it will load your feet down. Shoe Widths Matters: If the boot is too loose or to tight walking is going to become more labored, no matter if the shoe is lighter weight or not. Always check the width of the shoes, if you have narrow or wide feet make sure to go with a brand that can accommodate your needs. Asolo and Vasque brands tend to be good brands to look at that offer varied widths. Popular Best Lightweight Hiking Boots For Men KEEN Men's Targhee II Mid Waterproof Hiking Boot,Walnut,12 M US Sporty lace up boot with waterproof upper EVA midsole and removable footbed for exceptional support S3 heel support prevents ankle injuries Multi directional lugs for dependable traction Is The Hiking Shoe A Gook Lightwieght Replacement for Hiking Boots?Hiking Shoe VS. Hiking BootHiking shoes can be very comfy and can be a so light weight that many just want to use them for all hikes. While they are great they just can not offer the support needed for all types of Hiking. If your just taking a long walk or walking down a given path, okay then take the lighter hiking shoe. But if your going down a unmarked path or up rugged territory, its best to keep with the hiking boot. But don't worry, with new technology boots are not as heavy as they once where. While they may never be light as a tennis shoe, watch out for boots that won't weigh you down either. Post CommentNo HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your Hubs or other sites. Men Nike Free Run 2 Sail White Red Grey Quilted Hey how are you today? This is Kevin Schmenk from Evolution Bikes out of Acworth, Georgia. Today we come to you at Hazard County skate park out of McDonough, Georgia. They are a bike, skateboard, inline, scooter anything that you do type of genre or freestyle that you do they allow it here at their park. Today we are going to learn how to do a stoppie on a BMX bike. Now there is many ways to do them. Some people use front brakes or you can use your shoe. A lot of people use those as brakes anyways now with all the brakeless riders out there. But in order to do a stoppie what you want to do is be prepared, because your momentum is going to carry you forward. So make sure you have all of your safety equipment on your helmets, and stuff like that. And you start off you just go real slow, and you can take your foot, your brakes or whatever and stop your front tire. What that does is it brings the back end of your bike off the ground, which creates the stoppie. Now you have got to watch yourself, because you can go forward, and flip over. And you really don't want to do that. And like with the wheelie, and a lot of other BMX tricks you are going to want to make sure you find that perfect balance point. And then once you do that you can do stoppies pretty much anywhere. And just keep your momentum, and do that, and you have got a stoppie. Now also once you do that you want to kind of lean forward just a little bit to carry that momentum to get your front to stay down, and your back end to come up. And that creates the stoppie.
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